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Dear Freelance Copywriter: Is Your Client’s Project Attempting to Market to...
Make Sure Your Client’s Coaching Practice Niche is Clear to Their Niche Audience If your client has a niche market, and has something amazing, truly life-altering, and different to offer and that coach...
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Unique Selling Proposition for Consultants and Coaches
As a Freelance Copywriter, when you are writing copy for a life coach or consultant, you have to think like one, like a coach with marketing experience. Having said that, having put yourself in their...
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Does Your Copy Have to Trigger The Mature Target Market Segment? Here Are A...
So, you have to write copy that targets this infinitely diverse and viable population. Understanding this generation from a socio-commercial perspective can increase your client’s chance of...
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5 Free and Extremely Useful Ways to Research Your Target Audience
There are loads of ways to conduct research in an effort to learn about your client’s target audience or a particular demographic. Some marketers use research facilities that provide statistical...
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These Blogs and Their Comments Reveal What’s On the Mind of Your Target...
As copywriters we are occasionally tasked with writing for a particular demographic. I always recommend that when you are trying to understand the mindset of a particular target audience, it pays to...
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Copywriting on Tight Deadlines
In this Web clinic replay, Dr. Flint McGlaughlin teaches how to write copy that doesn’t need to be flashy to work. He walks through a step-by-step framework for consistently writing effective copy...
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Five Things NonProfit Organizations Need to Know About Millennial Donors...
Image Courtesy of Stuart Miles Nonprofit organizations face a multitude of challenges, not the least of which is finding enough financial supporters to keep them solvent. Recently, however, an even...
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